Content Poet
AI for Marketing Training

Learn AI for marketing by building with it.

A working session for marketing teams. Everyone builds a tool for their own work, runs it before the day ends, and leaves with the method to build the next one.

Who it's for: Marketing teams who've heard AI is transformative and haven't seen it for themselves yet, and the ones using it daily who want to stop producing slop.

Online or in person. Any team size. We shape the length to your team.

Book a callSee the whole menu →

— What you get

What you walk away with.

  • Something you built

    Each person builds a tool for their own work, such as a research workflow or a brief generator, and runs it before the day ends.

  • The method

    Build, test, refine. We fix a deliberately broken one together, so fixing your own is normal, not scary.

  • A voice that holds

    How to make AI write like you and not like everyone else, and where the line is between drafting and publishing.

  • A shared library

    Everything the team built, in one place everyone can reach and reuse.

  • The recording and materials

    Slides, prompts, and the session itself, to revisit or to onboard the next hire.

— How it runs

Here's how it works.

  1. 01

    Show, don't tell

    We open by building something impressive together, fast, so everyone sees what these tools do and what they don't.

  2. 02

    Anchor to real work

    Before the session, each person picks an irritant from their own job. We right-size it so it can be finished.

  3. 03

    Build, test, refine

    Everyone builds their own. We circulate. Nobody sits stuck.

  4. 04

    Share back

    Everyone shows what they built, how far they got, and what they learned. Colleagues are the most convincing teachers.

— How it fits

Part of the full content strategy.

The whole process, taught. Your team learns to run it themselves.

  1. 01Survey
  2. 02Build
  3. 03Analyze
  4. 04Strategize
  5. 05Create
  6. 06Measure

See how the full program works →

— Related work

Where we've done this before.

Handover

Beam Group

We set Beam Group up to run and evolve their own site with Claude Code. The handover is the training: the same show-then-build approach we use in every session.

— Get in touch

Let's start.

Tell us about your project. We'll come back with an honest read on the opportunity.

Email us at info@contentpoet.com

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